Celebrate the Year of the Goat: Sponsor a 2027 Chinatown BID Banner

2027 Chinatown B.I.D. Banner Program

Put your brand at the heart of New York City’s Chinatown.

Support a vibrant neighborhood while welcoming the Year of the Goat with bold public art displayed throughout the Chinatown district.

Meet the Year of the Goat Banner

Created by Vitamins Studio artists Vivian Hou and Harry Cen, the Year of the Goat design offers a playful take on the phrase “Greatest of All Time.”

The goat stands atop a mountain surrounded by traditional Chinese medicinal herbs, including ginseng, goji berries, and lingzhi mushrooms. Inspired by Chinese tangrams, the design celebrates Chinatown’s culture through bold, contemporary storytelling.

The Year of the Goat banner is part of a growing collection envisioned to include all 12 Chinese Zodiac animals and three lucky-character banners representing good fortune, longevity, and prosperity.

Why Become a Sponsor?

Banner sponsorship offers year-long visibility while helping fund Chinatown BID’s work to maintain and uplift the neighborhood.

Logo requirements: Please provide a high-resolution SVG, PDF, or EPS file.

Sponsorship Options

Choose the level that best fits your visibility goals.

Make a bigger impact: Multiple banners placed along a single block can create a stronger visual presence and a unified streetscape. Locations are assigned on a first-come, first-served basis.

Sponsorship expenses may qualify as business marketing expenses. Sponsors should consult their tax advisers regarding their individual circumstances.

Be Part of Chinatown’s Story

Help us welcome the Year of the Goat, celebrate Chinatown’s cultural heritage, and bring colorful public art to the neighborhood’s streets.

Banner locations are limited and available on a first-come, first-served basis.