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Webinar* Search Engine Optimization,Upper Manhattan 8/25/2020
August 25 @ 1:00 pm - 3:00 pm
93% of people who are looking to buy online use a search engine. When people use search engines, the first page that appears receives 92% of their clicks.
What this means for entrepreneurs – optimizing your business website for search engines is a must.
This course will teach you the SEO tools and practices that can move your website up in search engine results. By the end of this three-and-a-half-course, you will be able to:
Define the top 9 factors that search engines use to rank websites
Develop “keywords” and “tags” for your website that can raise your website’s ranking
Include “backlinks” on webpages that link back to your websites
Determine your website’s ranking for different keyword searches using audit tools
This course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module, “Building a Business Website,” before you take this course.
A computer is recommended, but not required, for this course.